Prologue: A Journey of Tenacity and Triumph

• Introducing the author, a summary of life’s journey.
• A glimpse of the hardships and successes.

Chapter 1: A Memory Etched in Time

• Background, childhood in Phoenix, Arizona.
• Violence, bullying, and the fight for survival.
• High School graduation and joining the Air National Guard.

Chapter 2: The Phoenix Rising

• Moving to Utah, homelessness, finding new footing.
• Meeting a future wife, starting a family.

Chapter 3: A Vision for Success – The Beginning of a Business Adventure

• Introduction to business ambitions.
• Forming partnerships, early struggles, and successes.
• We are introducing the WordPress platform and its potential.

Chapter 4: Crafting a Dream – The $40,000 WordPress Business Plan

• Writing the business plan and entering the Utah Entrepreneur Challenge.
• Extensive research, presentation, and the grand prize win.
• Reflections on what it means to succeed, overcoming imposter syndrome.

Chapter 5: Adapting to Change – The COVID Pandemic’s Impact

• Introduction to the unexpected challenges brought on by COVID-19.
• The effect on the events industry and the adaptation of event software.
• Resilience, innovation, and challenges faced.

Chapter 6: Transition and Burnout – A New Chapter

• Detailing the emotional and physical toll leading to burnout.
• The decision to sell shares of Event Espresso to co-founder Garth Koyle.
• Reflection on this significant transition and what it meant personally and professionally.

Chapter 7: A New Venture – The Garage Door Business

• Buying the garage door business; excitement and expectations.
• Betrayal by the previous owner; legal and emotional ramifications.
• Overcoming the setback, learning lessons, and moving forward.

Chapter 8: What’s in a Winning Business Plan?

• Breakdown of the successful business plan.
• Key components, from market size to vision, action, and future planning.
• Reflection on winning, customer success, and contributions to the WordPress community.

Chapter 9: Lessons Learned and Giving Back

• Reflections on the journey and the lessons learned.
• Philosophical thoughts and guidance for future entrepreneurs.
• Contributions to the WordPress community and the broader business world.

Chapter 10: Building a Legacy

• Plans and legacy-building.
• Conclusion: inspirational note, reflecting on past, present, and future.